Ad tech, brand strategy, search, social and the plain economics of attention: what is being spent, what is being measured and what is quietly not working.
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The search box is quietly getting rebuilt on three fronts at once. Brave has sold its index to Cohere, Mistral and Perplexity, TikTok's search ads now carry match types, negatives and keyword bids like a real paid search product per Search Engine Journal, and OpenAI is building a Search Console style tool so businesses can claim their footprint inside ChatGPT, Search Engine Roundtable reports. The catch is value: MarTech finds paid ChatGPT traffic converting to 89 cents in revenue per session against $2.45 from paid Google Search, and Search Engine Journal argues most AI visibility scores still need testing against real customer behavior before anyone should trust the dashboard.
Money is moving around that same uncertainty. Fox Corp has closed its $22 billion deal for Roku, folding it into Fox Digital Platforms alongside Tubi and Fox One per Adweek, while AdExchanger asks whether a run of ad tech consolidation, DoorDash and Instacart, Publicis and LiveRamp, Nielsen and DoubleVerify, Skydance and Paramount, is about to cool off after the midterms. Underneath it, MarTech reports shoppers are still spending but checking the offer harder, which is the same caution showing up in how buyers are pricing AI traffic itself.
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Updated 52 min ago
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